Microsoft Channel
Easily reach millions of new consumers and grow your business with Microsoft Advertising.
#918 of 2,132 in Marketing and conversion · ads
- Rating
- 3.1 from 322 reviews
- Rating from stores in the top 100k
- 3.5
- On Shopify since
- 2019
- Pricing
- Free plan available
Bigger stores rate Microsoft Channel 0.74 lower than the crowd does. The App Store prints one number; the store behind each review is the part it never shows.
What merchants say
Read all 400 with sourcesEvery review carries the store that wrote it and how big that store is, and 59 of them are complaints you can read in full.
- 1★2026-08-11
Does't work, doesn't connect, idk what to do with this mess
Deja Vu Esoterica · outside the top 100k
- 1★2026-07-06
I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads might be a good additional platform, especially because many businesses seem to ignore it. That turned out to be a mistake. My account was suspended within seconds of creation. After suspending it, Microsoft sent me an automated email asking me to verify my identity. I submitted the required documents and completed the verification successfully. Even after being verified, my account remained blocked. I contacted Microsoft Ads support multiple times, expecting at least a proper explanation. Instead, I kept receiving the same useless response that the account would remain blocked, with no real reason, no transparency, and no meaningful support. This is one of the worst advertising platform experiences I have ever had. Google and Meta may have their issues, but at least there is usually some process, explanation, or way to understand what went wrong. With Microsoft Ads, the experience feels completely automated, careless, and unfair. Suspending an account instantly, asking for identity verification, approving the verification, and then still keeping the account blocked without explanation makes no sense. It wastes the advertiser’s time and shows a serious lack of respect for businesses trying to use their platform. Microsoft Ads support was disappointing, unhelpful, and robotic. If this is how they treat new advertisers, it explains why many businesses do not bother with Microsoft Ads. Very poor experience. I would not recommend Microsoft Ads to any serious advertiser unless they are ready to deal with random suspensions, automated replies, and zero accountability.
AIRWINKS · outside the top 100k
- 1★2026-07-02
Awful setup experience. Merchant Center should be separate from creating an ad account. The Shopify channel does not provide enough clear guidance. Microsoft is still far behind when it comes to Shopify.
Koala Fabrics · outside the top 100k
- 1★2026-06-27
horrible customer service, never managed to start advertising as our account was suspended immediately after creation and the customer service is very bad
Pangama Jewelry · outside the top 100k
- 1★2026-06-19
Microsoft closed my merchant account without explanation, without right to appeal in future.
Beauty and Fragrance Heaven · outside the top 100k
Link to this reviewVerify at sourcewww.beautyandfragranceheaven.com
- 1★2026-06-06
je comprends maintenant pourquoi vous avez une note de 3,5 sur 5 je viens juste de créer un compte ca ne fat même pas 5 minute je n'ai même pas fini les configuration j'ai été banni par le robot alors que sur google je n'ai jamais eu ce problème continuer de laisser des robots gérés tout vous allez voir les résultats. Ne perdez pas votre temps et n’utilisez pas cette plate-forme .Vous êtes trop en retard par rapport a google
boxherofrance · unranked store
- 1★2026-06-01
Terrible experience! I can't decide which one is worse, their platform or their support! We have a 6-figure ad budget, and we wanted to activate this channel as well as Google and Meta but it's impossible to work with them. Haven't seen something like this in my life! As you can see in the rest of reviews, so many people have problems with their verification process, and dealing with the support team is worse than dealing with ChatGPT! spent hours going forth and back with them, but no result, and they haven't answered my last message from 10 days ago. You see this and you compare the Microsoft and google stock price trend, you see why it's like this! Don't waste your time with them. And to Micsosoft support, don't send me the template that you've sent to rest of 1 star reviews, answer my email!
AMR Beauty Group · top 10k store
- 1★2026-05-15
I have a legal business, registered LLC, selling legal products, and my website was flagged as fraudulent
Lao Family Farmstead · outside the top 100k
Link to this reviewVerify at sourcewww.laofamilyfarmstead.store
- 1★2026-05-05
Very rigorous review process, and the onboarding experience was frustrating. My domain was marked as fraudulent, which prevented me from connecting my store and running ads. I understand platforms need security checks, but the process felt unclear, difficult to resolve, and not very helpful for legitimate business I don't recommend to anyone! stick with the google sales channel.
Mens Wall Co. · outside the top 100k
- 1★2026-04-27
My account gets banned because my business name does not match the name I put in microsoft ads account, I try to appeal to change it and put it right, but to appeal, business name has to match the name you put in the account, so it does not let me appeal. When I try to go into the account settings to change the name of the account, it just logs me out because of the account being banned. What a waste of time.
AutoTeile-4x4.de · unranked store
Read all 400 with sources – and filter them to the complaints, the recent ones, or the stores big enough to matter.
Slowing down
Microsoft Channel usually gets about 3 reviews a month. It got only 0 in the last 30 days. That is -100% against its own 90-day pace. We publish this beside the ranking, never inside it – the order is the rating, and a good month does not change how good an app is.
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