Tolstoy AI: Shoppable UGC
Turn your catalog into on-brand content for shoppable videos, ads, social, and more.
#256 of 696 in Store design · Video and Livestream
- Rating
- 4.7 from 237 reviews
- Rating from stores in the top 100k
- 4.8
- On Shopify since
- 2020
- Pricing
- Free plan available
- Seen on
- 9,901+ stores
What merchants say
Read all 340 with sourcesEvery review carries the store that wrote it and how big that store is, and 17 of them are complaints you can read in full.
- 1★2026-08-20
We canceled this subscription 19 months ago and a representative Francis confirmed in writing that it was done. They even admitted in an email that one month had been charged by mistake and guaranteed the cancellation would go through. It never did. They kept charging us $299 every single month for 19 months — $5,681 total — and we only caught it when we checked the app. Now they owe us that money back. Check your statements if you ever tried to cancel with this company.
Distefano Shop · top 100k store
- 5★2026-08-13
Credit where credit is due. I had previously given this app a negative review. Since then the team at Tolstoy have worked diligently with me above and beyond to make improvements to a point where my facial expression went from a dark scowl to a ear to ear grin! In this short time since the team have contacted me, the outcomes have been great. Sure, it is not instant and there's learning of both a human nature and AI nature to consider but the outcome is well worth it already saving us much time and effort. No more photo shots on location and all the variables and costs that go along with it in this fast paced time poor world we now live in. We are now at a point we are enthusiastic about really deep diving inot what we can do with it. Also, the fact we are dealing with a business that cares and strives for improvement with outstanding customer service means a lot. I am a convert.
GroundGrabba AU · outside the top 100k
- 2★2026-08-03
Tolstoy used to be a really simple, easy-to-use tool, which is exactly why I liked it. Since the platform shifted heavily toward AI-generated layouts and conversational interfaces, it’s become much harder to get a clean, polished widget that matches my website. Basic styling and layout changes now take more time than they used to, and the AI often seems to get in the way rather than help. It’s definitely become more powerful, but for anyone who just wants simple shoppable video widgets with straightforward design control, the experience has gotten noticeably worse.
Ben Buckler Boards · outside the top 100k
- 5★2026-07-23
Great APp Great support runs on 2 of our websites for UGC, does a good job.
SEACRET US · top 100k store
- 5★2026-07-07
Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!
LIONESS FASHION · top 10k store
- 5★2026-07-07
The support from Niezl has been amazing. We have only just set up Tolstoy, but so far so good! We have now subscribed to 2 other add-ons within Tolstoy as their support has been so good.
Art of Hope · outside the top 100k
- 5★2026-07-02
Los mejores! Un servicio de atención alc liente espectacular. Estoy hace 48hs tratando de solucionar este tema con mi equipo y Mark en 2hs y con mucha paciencia, lo solucionó. Gracias!!
Resparked · top 100k store
- 5★2026-07-02
Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!
Arctic Fox - Dye For A Cause · outside the top 100k
Link to this reviewVerify at sourcecheckout.arcticfoxhaircolor.com
- 5★2026-07-02
I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.
BUXOM · top 10k store
- 5★2026-06-30
I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!
EcoBranders® · outside the top 100k
Read all 340 with sources – and filter them to the complaints, the recent ones, or the stores big enough to matter.
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