Shopify Translate & Adapt
Speak every customer’s language. It’s easy to translate and adapt your store content for any market.
#190 of 297 in Store management · Currency and Translation
- Rating
- 4.5 from 1,397 reviews
- Rating from stores in the top 100k
- 3.4
- On Shopify since
- 2022
Bigger stores rate Shopify Translate & Adapt 1.09 lower than the crowd does. The App Store prints one number; the store behind each review is the part it never shows.
What merchants say
Read all 300 with sourcesEvery review carries the store that wrote it and how big that store is, and 31 of them are complaints you can read in full.
Each line is written from the reviews under it and says only what they say – open one to read them. An aspect fewer than three merchants mentioned is left out rather than shown as neutral. Written from every quotable review we hold.
- 2★2026-08-02
For some reason it auto translates only 2 languages. No obvious way to translate more. This is not mentioned anywhere, only when you reach the limit.
Made Without · outside the top 100k
- 1★2026-07-30
I wish I could give it zero stars. Absolutely terrible customer service. I was manually translating a language and it took one of the "free" auto translate spots for it. The system is clunky and slow and the customer service was completely clueless. Avoid, you'll end up needing another solution anyway so just get it now.
PW Willow Pty Ltd · outside the top 100k
- 5★2026-07-27
superbe application a recommander
Drop-shop-fride. · unranked store
- 2★2026-07-09
Ich wollte diese App wirklich mögen, leider ist die automatische Übersetzung für einen professionellen Shopify-Shop jedoch nicht zuverlässig genug. Das grösste Problem ist, dass die App teilweise nicht den Originaltext übersetzt, sondern Inhalte eines völlig anderen Produkts einfügt. So wurde beispielsweise die Produktbeschreibung von „Drosera Tropfen“ automatisch durch einen Text über die „Heidelberger 7 Kräuter“ ersetzt – ein komplett anderes Produkt. Das ist nicht einfach ein Übersetzungsfehler, sondern ein inhaltlich falscher Produkttext. Dadurch muss ich jede einzelne automatische Übersetzung manuell kontrollieren, weil ich der Übersetzung nicht mehr vertrauen kann. Bei mehreren hundert Produkten bedeutet das einen enormen Zeitaufwand. Zusätzlich entstehen dadurch erhebliche SEO-Probleme. Suchmaschinen wie Google können falsche oder thematisch unpassende Inhalte indexieren. Das kann die Qualität der Produktseiten verschlechtern, das Vertrauen der Nutzer beeinträchtigen und sich negativ auf die Sichtbarkeit in den jeweiligen Sprachversionen auswirken. Eine automatische Übersetzung sollte den vorhandenen Originaltext korrekt übersetzen und keine Inhalte eines anderen Produkts einfügen. Ich hoffe, Shopify verbessert die Qualität der Übersetzungen oder bietet künftig eine zuverlässigere Übersetzungs-Engine wie DeepL oder ein leistungsfähigeres KI-Modell an.
MIROMI - Swiss Essentials GmbH · unranked store
- 1★2026-06-09
iT IS NOT WORKING
MyUM.fr · outside the top 100k
- 2★2026-06-09
for the love of god, give us a tick box to stop unit conversions for measurements and actively stop translating things that have the appropriate tag no translation tags. EVERYTIME I trigger translate I'm riddled with Anxiety, that its going to mess things up AGAIN. It's so inconsistent, I never know if its going to be a 5 minute job, or 3 day job. Of all the things that Shopify change, why is this so neglected? It triples our audience when it works.
LightStrips Anonymous · outside the top 100k
- 5★2026-06-06
Really wish it would support more than just 2 languages
Pitod · outside the top 100k
- 1★2026-06-06
Terrible! This app does not translate properly, translations are weird and even inconsistent. Moreover, sometimes you need to do translations manually, and if later you happen to create a new product by copying an existing product that was translated manually, the translation of the old product will be shown and will not translate automatically, you can only do it manually! It is a pure nightmare! I was struggling so much with this app! regret installing it, and now will uninstall.
Gem Decors · outside the top 100k
- 1★2026-06-04
Ehrlich, man sagt der App sie soll automatisch übersetzen, aber sie übersetzt nicht, es kommt zu unnötigen Tranlating missing Fehler auf die Webseite und dafür braucht man ja so eine APP leider nicht.
Coryve.de · outside the top 100k
- 5★2026-06-01
Happy with the app. Easy to use and always work as it suppose to. I wish it had support for at least 5 languages. I had read other app that support more languages but they are all limited. I would be more then happy to pay $10-20 if this app supported more languages
Glimmer & Gravyr · outside the top 100k
Read all 300 with sources – and filter them to the complaints, the recent ones, or the stores big enough to matter.
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