Upstack Data ‑ Tracking Pixel
Server-Side Tracking and Consumer Identity Network for Facebook CAPI pixel and Google Ad pixel.
#869 of 2,132 in Store management · Advertising
- Rating
- 4.0 from 29 reviews
- Rating from stores in the top 100k
- 5.0
- On Shopify since
- 2023
- Seen on
- 565+ stores
What merchants say
Read all 38 with sourcesEvery review carries the store that wrote it and how big that store is, and 2 of them are complaints you can read in full.
- 1★2026-03-31
I’ve been using Upstack for about two weeks and the experience has been extremely frustrating. First of all, support is basically non-existent. I’ve contacted Michael multiple times regarding dozens of warnings showing up in Events Manager, and he simply does not respond. When he does reply (rarely), it’s clear he hasn’t read my messages carefully and ignores the screenshots I provide. Second, the tracking quality is seriously flawed. For example, around 55% of my PageView events are sending the same IP address instead of unique IPs per user. This completely breaks data accuracy, attribution, and audience building — which defeats the whole purpose of using a tool like this. On top of that, there are multiple warnings (invalid timestamps, data inconsistencies, etc.) that remain unresolved even after reporting them. And finally, the pricing is absurd for what it delivers. It’s extremely expensive, and honestly, even if it were free, I wouldn’t use it in its current state. Overall: poor product, poor support, and unreliable tracking. Not recommended. *** Update for : Their public reply is false.**** I first reported the issue on March 17, and even by March 22 I still had not received any real response or proper technical assistance, despite repeatedly asking for help during that entire period. In practice, I was talking to myself because nobody was actually addressing the issue. The claim that they were responsive or actively trying to resolve this is simply untrue. I have the full conversation history, and it clearly shows how unprofessional, dismissive, and ineffective their support actually was. Instead of taking responsibility for the technical problems and lack of support, they chose to post a misleading public reply and portray the customer as the problem. That says everything about how this company operates. If anything, their response only further confirms my original review and strengthens my belief that this app does not deserve to be listed on Shopify in its current state.
Nextshoes.ro · outside the top 100k
- 5★2025-01-29
Not only have we noticed improved performance on Meta and Klaviyo but the support is second to none. Any issues we've had Michael has arranged a call immediately to diagnose the issue. Amazing product and service!
Tapered Menswear · top 10k store
- 5★2025-01-28
Great developer, they think with you and with the great expertise our webshop is completely scaling proof again
Achaté · top 100k store
- 5★2025-01-28
This app has been incredibly helpful in navigating Meta’s new health policy changes. It provided an effective solution for fixing custom event tracking, ensuring our campaigns remain compliant and still track. Highly recommend it for anyone facing similar challenges!
NeuroMD · top 100k store
- 5★2024-12-17
This App is great and their team is very intelligent and helpful. Integration was simple and they also helped fix our attribution issues from Klaviyo and Facebook. Michael, specifically, from Upstackified has been an asset to our company.
Sunday Scaries · top 10k store
- 5★2024-12-16
1. New Customer Data in the FB dashboard is so helpful 2. They included a dashboard with tons of good info like LTV number and such 3. Prices are very reasonable and Michael personally sets everything up for you, he built me flows in Klaviyo that capture lots of missed leads and they are delivering amazing results, he's a terrific person and super honest. Don't think twice, you will get back the value X1000.
Wholly Pup · outside the top 100k
- 5★2024-12-12
This App is great - setup was very straightforward, all done on a shhort call with an expert based in the US - ongoing it has improved our data quality scores - one small issue which was fixed within an hour, very impressive!
Chāmpo · top 100k store
- 5★2024-11-23
Moved from a competitor to Upstackified and have a very clear picture that Upstackified is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price- it's not even close. Just the incremental email revenue alone covered it's cost and added a 41x ROI, not including the better data for ads.
Giant Hoodies | Your New Favorite Oversized Hoodie · top 100k store
- 5★2024-11-18
Implementation = a breeze. The data = clean. Integrations...tons! Overall super helpful to get us up & running and if we have any issues they are super responsive. Getting the data we need to scale campaigns & even helping our Klaviyo email instance to be more efficient. Thank you!
Gravel · top 100k store
- 1★2024-10-18
"I received an email saying that some of the integrations are incorrect, and we asked for help. Michael told us to grant admin access on all channels, which we did. Then, he informed us that no one was available at the time we provided, and the process wasn't completed. It's been a week, and we still haven't received any help or response. We're now unsure whether we should go back to Triple Whale or switch to WeTracked instead."
Queen&Collection · outside the top 100k
Link to this reviewVerify at sourcequeenandcollection.com.au
Read all 38 with sources – and filter them to the complaints, the recent ones, or the stores big enough to matter.
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