Upstack Data ‑ Tracking Pixel · Store management
Every review we hold for Upstack Data ‑ Tracking Pixel, quoted in full, with the store that wrote it.
Bigger stores rate Upstack Data ‑ Tracking Pixel at least as well as the crowd does. The store behind each review is the part the App Store never shows.
38 reviews pulled · 38 long enough to quote · 2023-02-22 to 2026-03-31
Every review we hold, newest first
I’ve been using Upstack for about two weeks and the experience has been extremely frustrating. First of all, support is basically non-existent. I’ve contacted Michael multiple times regarding dozens of warnings showing up in Events Manager, and he simply does not respond. When he does reply (rarely), it’s clear he hasn’t read my messages carefully and ignores the screenshots I provide. Second, the tracking quality is seriously flawed. For example, around 55% of my PageView events are sending the same IP address instead of unique IPs per user. This completely breaks data accuracy, attribution, and audience building — which defeats the whole purpose of using a tool like this. On top of that, there are multiple warnings (invalid timestamps, data inconsistencies, etc.) that remain unresolved even after reporting them. And finally, the pricing is absurd for what it delivers. It’s extremely expensive, and honestly, even if it were free, I wouldn’t use it in its current state. Overall: poor product, poor support, and unreliable tracking. Not recommended. *** Update for : Their public reply is false.**** I first reported the issue on March 17, and even by March 22 I still had not received any real response or proper technical assistance, despite repeatedly asking for help during that entire period. In practice, I was talking to myself because nobody was actually addressing the issue. The claim that they were responsive or actively trying to resolve this is simply untrue. I have the full conversation history, and it clearly shows how unprofessional, dismissive, and ineffective their support actually was. Instead of taking responsibility for the technical problems and lack of support, they chose to post a misleading public reply and portray the customer as the problem. That says everything about how this company operates. If anything, their response only further confirms my original review and strengthens my belief that this app does not deserve to be listed on Shopify in its current state.
Nextshoes.ro · nextshoes.ro · outside the top 100k
Not only have we noticed improved performance on Meta and Klaviyo but the support is second to none. Any issues we've had Michael has arranged a call immediately to diagnose the issue. Amazing product and service!
Tapered Menswear · taperedmenswear.com · top 10k store
Great developer, they think with you and with the great expertise our webshop is completely scaling proof again
Achaté · achate.com · top 100k store
This app has been incredibly helpful in navigating Meta’s new health policy changes. It provided an effective solution for fixing custom event tracking, ensuring our campaigns remain compliant and still track. Highly recommend it for anyone facing similar challenges!
NeuroMD · getneuromd.com · top 100k store
This App is great and their team is very intelligent and helpful. Integration was simple and they also helped fix our attribution issues from Klaviyo and Facebook. Michael, specifically, from Upstackified has been an asset to our company.
Sunday Scaries · sundayscaries.com · top 10k store
1. New Customer Data in the FB dashboard is so helpful 2. They included a dashboard with tons of good info like LTV number and such 3. Prices are very reasonable and Michael personally sets everything up for you, he built me flows in Klaviyo that capture lots of missed leads and they are delivering amazing results, he's a terrific person and super honest. Don't think twice, you will get back the value X1000.
Wholly Pup · whollypup.com · outside the top 100k
This App is great - setup was very straightforward, all done on a shhort call with an expert based in the US - ongoing it has improved our data quality scores - one small issue which was fixed within an hour, very impressive!
Chāmpo · www.champohaircare.com · top 100k store
Moved from a competitor to Upstackified and have a very clear picture that Upstackified is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price- it's not even close. Just the incremental email revenue alone covered it's cost and added a 41x ROI, not including the better data for ads.
Giant Hoodies | Your New Favorite Oversized Hoodie · gianthoodies.com · top 100k store
Implementation = a breeze. The data = clean. Integrations...tons! Overall super helpful to get us up & running and if we have any issues they are super responsive. Getting the data we need to scale campaigns & even helping our Klaviyo email instance to be more efficient. Thank you!
Gravel · gravel1957.com · top 100k store
"I received an email saying that some of the integrations are incorrect, and we asked for help. Michael told us to grant admin access on all channels, which we did. Then, he informed us that no one was available at the time we provided, and the process wasn't completed. It's been a week, and we still haven't received any help or response. We're now unsure whether we should go back to Triple Whale or switch to WeTracked instead."
Queen&Collection · queenandcollection.com.au · outside the top 100k
Excellent app. The onboarding from the founder Michael was great and he was happy to answer any questions I had. No false promises as well which is nice. Our match rate scores increased by around 20% from using the native Shopify integration. Highly recommended.
Powerlete · nl.powerleteclo.com · outside the top 100k
Seamless onboarding from UpStack team Appeared to get positive results straight from the outset across meta Michael & team have been responsive to queries on Slack Looking forward to seeing the results on our second store
vybey UK & EU | Braincare Nutrition | Premium Meal Replacement Shake · vybey.co.uk · outside the top 100k
After testing out and surveying a number of platforms in this space, we onboarded with UpStack based on a strong recommendation. It's been a few a months now and absolutely no regrets. Michael has been a fantastic partner. It's rare that I run into someone in ecomm that has a truly deep technical knowledge of the attribution space given that it's quite the black box. He knows the space forwards and backwards. Very impressed. He's readily available to assist and I've picked his brain many times, quite often on topics hardly related to his platform and he's yet to tell me to get lost. We've seen Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC, Klaviyo abandon flows are picking up significantly more revenue outside of our standard abandon flows (this alone generates a very solid ROI on using UpStack). Overall big thumbs up for building a great platform and strong recommendation to others. With Michael's personal onboarding walk through which made the onboarding super simple and eliminated the chance of misconfiguration, combined with the trial period, there's no reason not to onboard to the platform and give it a try.
Maelove Skincare · maelove.com · top 10k store
3rd party CAPI is important to increasing data accuracy with our marketing platforms. I looked at several providers and chose upstackified because I felt the technology and customer service were aligned with my business. After implementation our match rates went up over 30%. They even helped us navigate a few other technical issues along the way with a very personal touch. I highly recommend!
Wildhorn Outfitters · www.wildhornoutfitters.com · top 100k store
Support is next to none, extremely happy so far. Michael Alt has been an amazing partner to work with and is very honest. Just ask him any questions you have and if you are satisfied with the answers, DEFINITELY go for it!
Mika and Sammy's Gourmet Pet Treats · mikaandsammys.com · top 100k store
We found this CAPI to better than others that we tried. We did have some initial challenges installing due to customizations on our end - but Michael and team were excellent in working through those issues and we have been live for several months. We've had steady performance over that time and our scores in META are strong. I recommend.
Printfresh · printfresh.com · top 10k store
Upstack is a must-have tool for improving conversion rates and maximizing ROI. Highly recommended! Michael is an expert and wonderful to work with.
Crazy Compression · crazycompression.com · top 10k store
I've tested out a few apps to link up data. I found Upstackified the easiest and best data integration for facebook. I chose this over Omega pixel and elevar. I had a meeting with Michael and was impressed with the knowledge and willingness to help audit and ensure everything was setup correctly. I'm at the $250 a month level. Which is a fair price at the end spend level we are at.
Aquarium Co-Op · www.aquariumcoop.com · top 100k store
We looked at several competitors and talked to some customers of upstackified and their competitors. From our research, Upstackified was by far the clear winner in terms of data accuracy, customer service and pricing. After installation, we saw improvements in our data and performance. Michael, the founder, is fully available and is quick to respond to any issues or questions we have. This is a no-brainer and just about a requirement in today's privacy environment, especially for brands spending larger dollars on paid ads.
Bro Glo · thebroglo.com · top 100k store
The proof is in the two email flows, one with unstuck data and one without. Makes a big difference. Onboarding was easy and Michael personally walked us through everything. Way better than I expected, fantastic solution.
Labucq · labucq.com · top 100k store
This is not going to be an impartial review. Ion boarded with Usted February 1, 2024 I didn’t think too much would happen from using the app so I had no high expectations. I had previously used blood out black Crow AI and was currently using retention dot com. They are not all direct competitors but they do somewhere at the same same thing with server to server tracking. Within a few weeks I was very happy with a new customer data in my Facebook Ads Manager it’s nice to see a column that says NC sales and see NCROAS and NCCCA in platform. He begin to go really well on my Facebook ad account I was doing pretty well I was happy with it as a matter fact I posted about a bunch of times on Twitter. Many people that I know and follow began to complain the Facebook ads was broken I did not see anything like this. I had a conversation with Michael the owner of up Stock and I shared with him that I was having no trouble he replied to me that none of his clients were having trouble. I had some friends were having trouble with their stores so I recommended they try up sack one after another they began to see the same results as I did for months or Facebook accounts we’re doing well what our peers were seeing who were using other products. My theory is that MICHEAL has a product that was doing something slightly different than his competitors and I benefited from this tremendously financially. I’m spending six figures a month well into six figures a month and when you can get an edge on your competitors for two or three months it’s a big deal. As well by the time may have arrived I had recommended probably 12 or 15 people to upstate and they had a similar experience to me many whose accounts had been suffering would turn around 3 to 4 days after being added to upStack. I think once may arrived it appears that my competitive advantage through Michael’s product had lessened but February to May is a long time and I was happy to take advantage of that. The good news is Micheal is releasing new products and I will keep my eye on those because as one product has done a lot of good for our brand. We are a fast growing 8 figure brand
perfectwhitetee · perfectwhitetee.com · top 10k store
Amazing app and truly helpful! After installation, we saw improvements in our data. Also, Michael was attentive to all of our technical problems. I recommend getting it if you need a real understanding of your store data.
SOURCE · thebreathsource.app · outside the top 100k
Great alternative to elevar. Priced better and I think even more accurate. Plus Michael helped set everything up which was huge. Also, the NC ROAS inplatorm feature in Meta is awesome.
Purusha People · purushapeople.com · top 100k store
I've been using this app to track conversions, and I must say, it's been incredibly helpful in providing accurate measurements. The customer service team has also been outstanding; they've been prompt and effective in addressing any issues or questions I've had. Overall, I'm impressed with the app's functionality and the level of support provided. Highly recommend it!
SmartPulse Store · unranked store
I can't say enough good things about this app. I searched high and low for an attribution solution that was affordable and not overly complicated and this is it. Attribution can be so difficult and since implementing upstackified, ours has improved dramatically - esp. on the meta side of things. Without this level of attribution you are just wasting money on your ads. Michael was super helpful and responsive with getting us set up and answering any questions we have had. Perfect attribution may not be possible these days, but this seems darn close. Super happy with upstackified! A great value!
Artificer Wood Works · artificerwoodworks.com · top 100k store
Wow, where do I even start with UpStack Conversion Pixel? After banging our heads against the wall with several high-end (read: high-cost) options that promised the moon and delivered headaches, we stumbled upon UpStack. Game changer? Understatement of the year. Set up was a breeze – I'm talking minutes, not hours or days. We went from "how does this even work" to "wow, it's already working" faster than I thought possible. And the tracking issues we've been grappling with? Consider them history. iOS14, browser privacy woes, cookie deprecation – UpStack handled them like a champ. But here's the real kicker: the support. I've dealt with my fair share of customer service, but UpStack's team, especially Michael, was next level. We're talking world-class support that actually felt personalized and genuinely helpful. They didn't just throw us a lifeline; they dove in and swam us back to shore, making sure every channel was set up perfectly and our event tracking was on point. Thanks to UpStack, our marketing decisions are now powered by data we can trust. The results speak for themselves, and our ROAS and CPA have never looked better. If you're on the fence, consider this your sign to go for it. UpStack Conversion Pixel isn't just recommended; it's a must-have in your digital toolkit. Kudos to Michael and the crew – you guys rock!
NutriPetRx · nutripetrx.com · outside the top 100k
Absolutely amazing. We tried several different (and expensive) solutions, but none of them worked, and several caused more problems than we started with. UpStack took care of everything. They gave us UNBELIEVABLE service, and walked us through getting all channels set up. Our event tracking is better now than it has ever been... and we are able to make much better marketing decisions because of it. We cannot thank Michael and the crew at UpStack enough... this app is HIGHLY RECOMMENDED!
Primal Muscle · primalmuscle.com · top 100k store
Being there aren't many reviews at this point, I would like to take a minute to give an extended review for anyone considering partnering with UpStack. We have been using the software for 2 months now, and we also have extended experience with other options out there. This is the best experience and the steadiest results I have seen across any other software we have worked with. My review comes with comparisons to Triple Whale, Cometly, Bily.ai and MaximX (formerly OptimizeX). Firstly, just working off of objective, quantitative results, we have finally been able to get back on track while leveraging UpStack. The software has helped us reach out highest scale to date, and played an intricate role in creating our best net margins while simultaneously achieving highest revenues yet. Additionally, we have confidence in the side server data being sent back to platforms not only because we are seeing data align with all our dashboards, but campaigns are optimizing better and better as time goes by. Clearly, our data is being successfully sent back to platforms so it can be utilized and our investment in paid advertisement is fully leveraged. This has not been the case with other partners we used in the past. Previous options were inconsistent, lengthy with launching, would take a while for data to reflect properly, if ever. With other partners, we frequently found ourselves going back and forth with customer service to work out bugs that never quite were worked out in the end. We were good with OptimizeX for a while, but at a certain point the software just stopped working. From there, we hopped around to multiple options without being able to find reliable results. For the record, Cometly was the worst experience of all of them. We always received excuses as to why things weren't matching up, or just being told it was accurate, when we could tell by our other forms of data collection it clearly wasn't. Upstack excelled in this realm also... We did have a small discrepancy at launch, but customer service was awesome. Hopped on a screenshare, was knowledgeable, quickly found solutions, and after a single session we were off to the races. You can trust the data in native dashboards in all platforms, and we are able to leverage automated rules again in Facebook. Just great stuff all around. We're happy that we don't have to constantly worry about our tracking any longer. Bottom line: Stop searching and hop on with UpStack. You won't be disappointed
HEALiX Infrared · www.healixinfrared.com · outside the top 100k
Amazing service - actually unbelievable. Michael is not only rapid to respond but we jumped on a call and he basically fixed my ecommerce integrations and coding issues! Im so happy to find this app and team!
Rook Perfumes London | Unique Unisex Fragrance · rookperfumes.co.uk · outside the top 100k
Thank you so much for this great support. I love using your app instead of code tracking bad performing pixels
Herzschmuck Schweiz · unranked store
This is my 2nd brand to use Upstackified. My facebook attribution is still near perfect. The customer service is flawless. And the simplicity (and cost) of the app is WAY better than anything else in the market. Honestly, using Upstackified is the easy choice. The hard choice would be to leave it for some other app that costs an arm and a leg for a fraction of the effectiveness and experience. This is the best app I've used, period.
Candela Eterna · unranked store
We installed this App for our site 'Shape' about 3 months ago and the results have been amazing. The support has been fantastic but the results speak for themselves. Highly recommend you give it a go for your Shopify store if you have Meta & Google Ads.
Shape Clothing · shapeclothing.com.au · outside the top 100k
Absolutely the best customer service I received from any App author! We were struggling through conversations with both Meta and Shopify support and not getting anywhere with deduplicating our events in Events Manager. Not only did UpStackified help us massively with onboarding their solution, they also spotted some other bugs in our setup that we were able to correct - resulting in a massive win for us! Michael is wicked smart and a total delight.
Willow · willows-shop.myshopify.com · top 100k store
This is one of the fantastic app I have ever had for Facebook pixel tracking with such a great support. My roas has gone up and have sales tracked almost 95%. Great team and great work
Montessori Toy · unranked store
Before using UpStackified, I relied on Shopify's built-in CAPI integration. It was working for a while, but then all of a sudden, my Facebook ads manager went crazy. Everything started to be attributed as a "purchase" even if it wasn't a purchase and each "purchase was randomly attributed to an ad that was never clicked on. It was such a big deal, I even complained on Twitter about it. After installing UpStackified, it was all fixed within 24 hours. My attribution was a PERFECT 1-to-1 match between my real Shopify sales and my Facebook ads manager. On top of that, my "event match quality" on events ad manager went from "okay" to "great". Best of all, the attribution actually sped up. It now only takes a few hours rather than a few days to know whether a specific ad made a sale or not. Without UpStackified, I literally would not know what to do. With it, I can now scale more efficiently than before because I know my attribution is spot on.
Wicked Warlock · wickedwarlock.com · outside the top 100k
Great app, with excellent customer support, and seamless integration only takes literally 2 minutes. By far the best app in terms of integration and customer support. I've tried hundreds of apps for conversions api, nothing comes close to upstackified.
Deen & Keenu · www.deenandkeenu.com · outside the top 100k
This app is super nice, It solved my tracking problems (Facebook Pixel and Google Ads Tracking) and what do I say about the support, Michael is so helpful that I can't thank him enough to solve this issue for me. Those quick zoom sessions to quickly understand the issue and fixing it in next 24 hours. Everything is great. Thanks Upstackified, Michael and Team
Tuckied India · unranked store
App Not only it fixed our tracking pixels for GA4 and Facebook from missing correct attribution. It also improved our advanced match significantly and have seen a bump in ROAS in both Facebook and Google ads. Setup was straightforward and the support team helped verify we had it installed correctly.
Caspah Cosmetics · unranked store