Loading
Most merchants land on Mailchimp because they used it before Shopify, not because they chose it for a store. That is the honest reason people go looking for something else. Mailchimp holds 4.8 across 1,360 Shopify reviews, which is respectable, but its integration is not native the way its rivals are.
10 alternatives ranked · Email Marketing · minimum 136 reviews to qualify
| # | App | Rating | Reviews |
|---|---|---|---|
| 1 | CWILL(Trustoo) Product ReviewsFree planTrustWILL(from CWILL): collect unlimited photo&video reviews and build brand trust. | 4.9 | 1,502 |
| 2 | ONE: AI, Pop Up, SMS MarketingFree planAI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth | 4.9 | 974 |
| 3 | Abandoned Cart Email MarketingFree planRecover abandoned carts by automated email flows to win back lost sales. Email marketing newsletters | 4.9 | 147 |
| 4 | Omnisend Email Marketing & SMSFree planRun email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more. | 4.8 | 2,956 |
| 5 | AfterShip Email Marketing,SMSFree planAll-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales. | 4.8 | 2,269 |
| 6 | Brevo PushOwl: Email,Push,SMSFree planGrow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing | 4.8 | 2,034 |
| 7 | Avada Email MarketingFree planFollow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp. | 4.8 | 913 |
| 8 | Seguno Email MarketingFree planAI-powered email marketing for growing brands. Create and automate targeted, on‑brand emails. | 4.8 | 651 |
| 9 | Flowio Email Marketing, Pop UpFree planSend emails that understand every customer. Automate your marketing workflow to increase sales. | 4.8 | 500 |
| 10 | Sendvio: Email Marketing & SMSFree planEnable Sidekick AI to create email campaigns and automations. Plus SMS campaigns, popups, reviews. | 4.8 | 149 |
Selected from Shopify’s own Email Marketing sub-category, so the comparison is like-for-like. The one-line descriptions are each vendor’s App Store tagline, quoted as written.
Omnisend is the closest swap in scope rather than in size. It covers email and SMS in one app, was built for Shopify rather than adapted to it, and has a free plan.
One thing no ranking shows: Mailchimp's Shopify integration has been switched off and rebuilt more than once. Merchants who remember that tend not to come back.
Ranking method, the review floor and how paid placement is kept separate are explained once on how ranking works. Short version: review data sets the order, money never does.