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Omnisend sits at 4.8 across 2,956 Shopify reviews and is one of two apps merchants genuinely choose between in this category. The other is Klaviyo. If you are here, you have probably already priced both.
10 alternatives ranked · Email Marketing · minimum 296 reviews to qualify
| # | App | Rating | Reviews |
|---|---|---|---|
| 1 | CWILL(Trustoo) Product ReviewsFree planTrustWILL(from CWILL): collect unlimited photo&video reviews and build brand trust. | 4.9 | 1,502 |
| 2 | ONE: AI, Pop Up, SMS MarketingFree planAI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth | 4.9 | 974 |
| 3 | AfterShip Email Marketing,SMSFree planAll-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales. | 4.8 | 2,269 |
| 4 | Brevo PushOwl: Email,Push,SMSFree planGrow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing | 4.8 | 2,034 |
| 5 | Mailchimp Email SMS MarketingFree planDrive sales with smarter SMS and email marketing automation built for ecommerce brands | 4.8 | 1,360 |
| 6 | Avada Email MarketingFree planFollow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp. | 4.8 | 913 |
| 7 | Seguno Email MarketingFree planAI-powered email marketing for growing brands. Create and automate targeted, on‑brand emails. | 4.8 | 651 |
| 8 | Flowio Email Marketing, Pop UpFree planSend emails that understand every customer. Automate your marketing workflow to increase sales. | 4.8 | 500 |
| 9 | Wishlist HeroFree planBoost Conversions with Personalized Wishlist Reminders | 4.7 | 373 |
| 10 | Klaviyo: Email Marketing & SMSFree planBuild email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales. | 4.7 | 3,007 |
Selected from Shopify’s own Email Marketing sub-category, so the comparison is like-for-like. The one-line descriptions are each vendor’s App Store tagline, quoted as written.
Klaviyo is the direct comparison, at 4.7 across 3,007 reviews. It is stronger on segmentation and flow logic; Omnisend is simpler and cheaper at the same list size. That is the entire trade.
Everything else here is a step down in scope rather than a lateral move. If neither of the top two fits, the question is usually budget, and the honest answer is a smaller app rather than a different big one.
Ranking method, the review floor and how paid placement is kept separate are explained once on how ranking works. Short version: review data sets the order, money never does.