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Smile is the largest loyalty app on Shopify at 4,216 reviews and 4.9. Merchants look elsewhere when the price steps up faster than the programme grows, since loyalty pricing usually scales on orders rather than on results.
10 alternatives ranked · Loyalty and Rewards · minimum 422 reviews to qualify
| # | App | Rating | Reviews |
|---|---|---|---|
| 1 | BON Loyalty Program & RewardsFree planUltimate customer loyalty & rewards solution for Retention & Growth: Point, VIP Tier & Referrals | 5 | 1,829 |
| 2 | Appstle Loyalty Program RewardFree planComprehensive loyalty program with rewards, referrals, store credits, cart redemption, VIP, and more | 5 | 1,272 |
| 3 | BLOY Loyalty Points & RewardsFree planDrives repeat purchases with an embedded loyalty system: points, rewards, VIP tiers, referrals & POS | 5 | 796 |
| 4 | Essent Loyalty Program RewardsFree planGrow repeat purchases with a loyalty rewards program: points, store credit cashback, VIP tiers, POS | 5 | 437 |
| 5 | Seal Subscriptions AppFree planGrow predictable revenue with product subscriptions, memberships, free trials and subscription boxes | 4.9 | 2,991 |
| 6 | Joy Loyalty Program & RewardsFree planMaximize customer loyalty with flexible loyalty rewards, points, VIP tiers, referrals, and POS | 4.9 | 1,708 |
| 7 | CWILL Loyalty & ReferralsFree planAttract new customers and boost repeat purchases with points rewards, referrals & VIP tiers | 4.9 | 780 |
| 8 | Rivo: Loyalty Program, RewardsFree planSee why brands choose Rivo to power their loyalty, rewards & referral programs | 4.8 | 1,384 |
| 9 | Growave: Loyalty & WishlistFree planThe only retention stack that bundles Loyalty + Wishlist + Reviews + Referrals + VIP | 4.8 | 1,171 |
| 10 | Yotpo: Loyalty Rewards ProgramFree planTurn one-time shoppers into lifelong customers with a flexible loyalty and rewards program. | 4.8 | 892 |
Selected from Shopify’s own Loyalty and Rewards sub-category, so the comparison is like-for-like. The one-line descriptions are each vendor’s App Store tagline, quoted as written.
Joy is the closest on job and undercuts Smile at comparable feature depth, which is the whole reason it appears in these searches.
Loyalty is easy to install and hard to make pay. Before switching apps, check whether the programme itself earns anything, because a cheaper app running an unused programme saves very little.
Ranking method, the review floor and how paid placement is kept separate are explained once on how ranking works. Short version: review data sets the order, money never does.