Best Shopify email marketing apps
The most durable channel a store has, because you own the list. The pricing model you pick at 500 subscribers decides what you pay at 50,000.
Updated 2026-08-25 · ranked from 349 marketing and conversion apps
Ranked by review data earned, not bought
- 1
CWILL(Trustoo) Product Reviews
TrustWILL(from CWILL): collect unlimited photo&video reviews and build brand trust.
★ 4.9 · 1,502 reviews· free plan· since 2022details
- 2
ONE: AI, Pop Up, SMS Marketing
AI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth
★ 4.9 · 974 reviews· free plan· since 2019details
- 3
Gatsby: Convert Your Followers
Faster list growth is just the beginning. Convert Instagram followers into email and SMS subscribers
★ 5.0 · 109 reviews· since 2017details
- 4
Abandoned Cart Email Marketing
Recover abandoned carts by automated email flows to win back lost sales. Email marketing newsletters
★ 4.9 · 147 reviews· free plan· since 2023details
- 5
Dataships Checkout Opt‑in
Get more email and SMS opt-ins at checkout. Watch your revenue grow.
★ 5.0 · 72 reviews· since 2023details
- 6
Omnisend Email Marketing & SMS
Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.
★ 4.8 · 2,956 reviews· free plan· since 2014details
- 7
AfterShip Email Marketing,SMS
All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.
★ 4.8 · 2,269 reviews· free plan· since 2019details
- 8
Brevo PushOwl: Email,Push,SMS
Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing
★ 4.8 · 2,034 reviews· free plan· since 2017details
- 9
Mailchimp Email SMS Marketing
Drive sales with smarter SMS and email marketing automation built for ecommerce brands
★ 4.8 · 1,360 reviews· free plan· since 2018details
- 10
Avada Email Marketing
Follow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp.
★ 4.8 · 913 reviews· free plan· since 2020details
- 11
Google Reviews by TrustSync
TrustSync gets customer reviews on Google, Trustpilot, etc. and handles unhappy customers privately.
★ 5.0 · 51 reviews· free plan· since 2022details
- 12
Seguno Email Marketing
AI-powered email marketing for growing brands. Create and automate targeted, on‑brand emails.
★ 4.8 · 651 reviews· free plan· since 2018details
How to pick between them
A ranking tells you which email marketing apps other merchants kept. It cannot tell you which one fits your store. These are the things that actually separate them:
- Model email pricing at ten times your current list, not today's.
- Three core flows outperform a campaign calendar.
- Addresses without consent records cannot lawfully be mailed elsewhere.
- Flows rarely survive a platform change; the list should.
Questions merchants ask
Is open rate still a useful metric?
Not on its own. Mail privacy features pre-fetch images for some recipients, which inflates opens. Clicks and revenue per subscriber survive that change.
How often should I email customers?
Often enough to be remembered, judged on unsubscribe rate and revenue per subscriber rather than opens.
Should I buy an email list?
No. Beyond the legal exposure in most jurisdictions, bought lists damage sending reputation in a way that harms delivery to subscribers you earned.
Make email marketing app software? This page is where merchants choose one. A labelled slot above the ranking starts at $5.
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This page shows the top 12. The catalogue holds 349, all ranked the same way.
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