Best Shopify email marketing apps
The most durable channel a store has, because you own the list. The pricing model you pick at 500 subscribers decides what you pay at 50,000.
Updated 2026-09-01 · ranked from 349 marketing and conversion apps
Ranked by review data earned, not bought
- #1
CWILL(Trustoo) Product Reviews★ 4.9 · 1,502 reviewsTrustWILL(from CWILL): collect unlimited photo&video reviews and build brand trust.
Email Marketingsee details
- #2
ONE: AI, Pop Up, SMS Marketing★ 4.9 · 974 reviewsAI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth
Email Marketingsee details
- #3
Gatsby: Convert Your Followers★ 5.0 · 109 reviewsFaster list growth is just the beginning. Convert Instagram followers into email and SMS subscribers
Email Marketingsee details
- #4
Abandoned Cart Email Marketing★ 4.9 · 147 reviewsRecover abandoned carts by automated email flows to win back lost sales. Email marketing newsletters
Email Marketingsee details
- #5
Dataships Checkout Opt‑in★ 5.0 · 72 reviewsGet more email and SMS opt-ins at checkout. Watch your revenue grow.
Email Marketingsee details
- #6
Omnisend Email Marketing & SMS★ 4.8 · 2,956 reviewsRun email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.
Email Marketingsee details
- #7
AfterShip Email Marketing,SMS★ 4.8 · 2,269 reviewsAll-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.
Email Marketingsee details
- #8
Brevo PushOwl: Email,Push,SMS★ 4.8 · 2,034 reviewsGrow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing
Email Marketingsee details
- #9
Mailchimp Email SMS Marketing★ 4.8 · 1,360 reviews+40%Drive sales with smarter SMS and email marketing automation built for ecommerce brands
Email Marketingsee details
- #10
Avada Email Marketing★ 4.8 · 913 reviewsFollow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp.
Email Marketingsee details
- #11
Google Reviews by TrustSync★ 5.0 · 51 reviewsTrustSync gets customer reviews on Google, Trustpilot, etc. and handles unhappy customers privately.
Email Marketingsee details
- #12
Seguno Email Marketing★ 4.8 · 651 reviewsAI-powered email marketing for growing brands. Create and automate targeted, on‑brand emails.
Email Marketingsee details
How to pick between them
A ranking tells you which email marketing apps other merchants kept. It cannot tell you which one fits your store. These are the things that actually separate them:
- 102 of 349 listings are a full email service. 65 are SMS or WhatsApp, 25 are pop-up list builders, 7 are web push. A pop-up builder and an ESP are not substitutes.
- Billing complaints run 25.4% against a 16.4% platform baseline, plan limits 8.3% against 4.5%, and setup difficulty 9.3% against 5.7%.
- Support silence runs 3.1% against a 5.4% baseline. This shelf answers its tickets.
- Shopify Messaging - the first-party app formerly called Shopify Email - sends email, SMS and WhatsApp campaigns from the admin, and is the most-reviewed listing on the shelf.
- Price the app against the list you expect in two years, not the one you have.
Questions merchants ask
Which email app do larger stores use?
The reviewer data does not follow review count. The most-reviewed third-party app on this shelf has 11.0% of its ranked reviewers running stores in the global top 100,000; another with a quarter fewer reviews sits at 27.2%. Both are real tools; their reviewer populations are different.
SMS or email first?
Email, in almost every case. You own the list either way, but SMS carries different consent law, higher per-message cost and a much lower tolerance for a mistake. 65 listings here are SMS or WhatsApp channels and they are an addition to an email programme rather than a replacement for one.
Do email apps slow the store down?
The sending engine does not touch your storefront. The pop-up does - speed complaints here run 7.3% against a 5.6% baseline, and they cluster on the list-building side rather than the sending side.
Make email marketing app software? This page is where merchants choose one. A labelled slot above the ranking starts at $5.
Claim a slotSee the whole category
This page shows the top 12. The catalogue holds 349, all ranked the same way.
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